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Privacy Policy

1. Introduction and Scope

Action Chiropractic and Sports Injury Center (“Action Chiropractic,” “we,” “us,” or “our”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://takeactionchiro.com/ (the “Site”), submit information through our online forms, request appointments, subscribe to our newsletter, make online payments, or otherwise interact with our digital services.

This Privacy Policy applies solely to information collected through our website and other digital interactions before or outside the establishment of a formal doctor-patient relationship.

By using our Site, you acknowledge that you have read and understood this Privacy Policy.

2. Website Information vs. Protected Health Information (HIPAA)

Action Chiropractic is a healthcare provider subject to the Health Insurance Portability and Accountability Act (“HIPAA”). However, not every interaction with our website is governed by HIPAA.

Website Information

Information you voluntarily submit through our website before becoming a patient—such as requesting an appointment, subscribing to our newsletter, or submitting a general inquiry—is governed by this Privacy Policy.

Protected Health Information (PHI)

Once you establish a doctor-patient relationship through our clinical intake process, your medical information becomes Protected Health Information (PHI). HIPAA, applicable state law, and our Notice of Privacy Practices govern the collection, use, disclosure, and protection of PHI.

To the extent this Privacy Policy and our Notice of Privacy Practices address the same information, the Notice of Privacy Practices governs the handling of PHI.

Please Do Not Send Sensitive Medical Information

Standard website forms, email, SMS, and WhatsApp communications may not provide the level of security appropriate for transmitting confidential medical information.

Unless specifically instructed by our office, please do not send:

  • Medical records
  • Detailed medical histories
  • Social Security numbers
  • Insurance identification numbers
  • Other sensitive Protected Health Information

3. Information We Collect

Information You Provide
Depending on how you interact with our Site, we may collect:

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • Appointment request information
  • General inquiry details
  • Newsletter subscription information
  • Communications exchanged through our contact forms, email, or WhatsApp integration.
Payment Information

If you use our online payment portal, payment information is securely processed through PCI-compliant third-party payment providers.
Action Chiropractic does not store complete credit card numbers or payment card security codes on our systems.

Information Collected Automatically

When you browse our Site, we may automatically collect:

  • IP address
  • Browser type
  • Operating system
  • Device type
  • Referring website
  • Pages viewed
  • Time and date of visits
  • Website interaction data
  • Cookie identifiers

This information helps us improve website performance, diagnose technical issues, understand visitor behavior, and enhance user experience.

4. Cookies and Tracking Technologies

We use cookies and similar technologies, including web beacons and tracking pixels, to improve the functionality and performance of our website.

These technologies may include:

  • Essential Cookies – Required for core website functionality.
  • Functional Cookies – Remember user preferences and improve website usability.
  • Analytics Cookies – Help us understand visitor behavior through services such as Google Analytics.
  • Marketing Cookies – Used only where applicable to evaluate advertising effectiveness and improve future marketing communications.

You may disable or manage cookies through your browser settings.
Please note that disabling cookies may affect certain website features, including online forms and portions of the payment portal.

Do Not Track

Because there is currently no universally accepted standard for responding to browser Do Not Track (DNT) signals, our Site does not currently respond to these requests.

5. How We Use Your Information

We use website information to:

  • Respond to appointment requests and inquiries.
    Schedule appointments.
  • Process secure online payments.
  • Send appointment reminders and administrative notices.
  • Respond to customer service requests.
  • Deliver newsletters and marketing communications where you have consented.
  • Improve website functionality and user experience.
  • Detect fraud or unauthorized activity.
  • Comply with legal obligations.
  • Enforce our Terms and Conditions.

6. How We Share Information

Action Chiropractic does not sell or rent your personal information.
We may disclose your information only under the following circumstances:
Service Providers

We work with carefully selected third-party providers that perform services on our behalf, including:

  • Website hosting
  • Payment processing
  • Email communications
  • Marketing services
  • Analytics providers (such as Google Analytics)
  • Website security providers

These providers are contractually or otherwise legally obligated to safeguard your information. They may use it only for the services they perform for us.
Business Transactions

If Action Chiropractic undergoes a merger, acquisition, sale of assets, or business reorganization, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose information when required to comply with applicable law, court orders, subpoenas, governmental investigations, or other legal obligations, including obligations under the Illinois Personal Information Protection Act (PIPA).

7. Third-Party Services and External Links

Our Site integrates with or links to third-party services, including:

  • WhatsApp (Meta Platforms)
  • Google Analytics
  • Google Maps
  • Google Reviews
  • Social media platforms
  • Payment processing providers

These third-party providers maintain independent privacy policies governing their own collection and processing of information.
We encourage you to review those privacy policies before providing personal information through their platforms.

8. Data Retention

We retain website-related personal information only for as long as reasonably necessary to:

  • Respond to inquiries
  • Schedule appointments
  • Process payments
  • Provide requested services
  • Maintain appropriate business records
  • Comply with legal, accounting, regulatory, and contractual obligations
  • Resolve disputes
  • Enforce our legal agreements

When information is no longer required, it is securely deleted, anonymized, or otherwise disposed of in accordance with applicable laws and reasonable business practices.

Please note that medical records and Protected Health Information are retained separately in accordance with HIPAA and applicable healthcare record retention requirements.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

These safeguards include, where appropriate:

  • SSL/TLS encryption
  • Secure website hosting
  • Restricted access to authorized personnel
  • Password-protected business systems
  • Industry-standard security practices

Although we employ reasonable safeguards, no method of electronic transmission or electronic storage can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on applicable law, you may have the right to:

  • Request access to the website-related personal information we maintain about you.
  • Request correction of inaccurate information.
  • Request deletion of eligible website-related personal information.
  • Withdraw consent for marketing communications.
  • Request information regarding how your personal information is processed where applicable.

Please note that these rights apply to website-related personal information.
Protected Health Information is governed separately by HIPAA, state law, and our Notice of Privacy Practices.

To exercise any applicable privacy rights, please get in touch with us using the information below.

We may verify your identity before responding to your request.

11. Information for United States Users

Action Chiropractic operates within the United States.

Information collected through this Site is processed and stored in the United States by our authorized service providers or us.

If you access this Site from another country, you understand that your information may be transferred to and processed within the United States, where privacy laws may differ from those in your jurisdiction.

12. Children’s Privacy

Although Action Chiropractic provides pediatric chiropractic services, this website is intended for adults responsible for managing healthcare decisions.
We do not knowingly collect personal information directly from children under the age of 13 through this Site.

If you believe a child has provided personal information without appropriate parental consent, please get in touch with us so we can investigate and, where appropriate, delete the information in accordance with the Children’s Online Privacy Protection Act (COPPA).

13. Accessibility

We are committed to making our website accessible to as many users as reasonably possible.

If you require this Privacy Policy or other website content in an alternative format, or experience difficulty accessing any part of our Site, please contact our office, and we will make reasonable efforts to assist you.
14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal obligations, technology, or applicable laws.
When changes are made, the revised Privacy Policy will be posted on this page with an updated Effective Date.

Your continued use of the Site after revisions become effective constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions regarding this Privacy Policy or would like to exercise your applicable privacy rights, please get in touch with us.

Action Chiropractic and Sports Injury Center

Address: 2272 95th Street, Suite 125
Naperville, Illinois 60564
Phone: (630) 699-9858
Email: info@takeactionchiro.com

Dr. Norgaard’s first exposure to chiropractic was when he was a high school football player at Neuqua Valley in Naperville, Illinois. Nagging injuries led him to Action Chiropractic and Dr. Durnas. He was amazed with the results he got and knew that the treatments provided at Action Chiropractic were the best way to address his ailments.
After high school, Dr. Norgaard left Naperville and attended Central College in Pella, Iowa. While at Central, he majored in biology and played football, further piquing his interest in sports injuries and how to treat them. When he wasn’t in the classroom or on the football field, Dr. Norgaard spent his time volunteering at hospitals, and at various clinics. This is when he really developed a passion for helping people get better.
His experiences as an athlete, chiropractic patient, and volunteer shaped his decision to become a chiropractor.
After graduating from Central, Dr. Norgaard continued his education at Palmer College of Chiropractic.
While at Palmer, Dr. Norgaard took several extracurricular courses focusing on spinal diagnosis and therapy, soft tissue care, and diagnosis and treatment of the extremities. He completed a 4-month internship with Dr. Durnas at Action Chiropractic and Sports Injury Center and further developed his skills as a physician.
He graduated Magna Cum Laude from Palmer in October of 2021 and received the Academic Excellence Award.
After graduation, Dr. Norgaard joined the team at Action Chiropractic and Sports Injury Center. He currently resides in the Naperville area with his wife, Shannon, son, Parker, and dog, Alby.
“I chose to become a chiropractor because I was helped by chiropractic. I was in such discomfort it took me over 3 minutes to put on my socks. After seeing a chiropractor, and regaining the ability to tie my shoes, I realized that taking loads of NSAIDs did not address the fact that there was something causing the pain. The more I learned about it, I found that Chiropractic doesn’t just hide symptoms, like I was trying to do with pills, it fixes the origin of the problem.”
Dr. Durnas graduated from the University of Illinois with a Bachelors of Science Degree in Biology and Bachelors of Arts degree in Chemistry. After graduation he worked in research and development for 3 years and dabbled in powerlifting and professional wrestling. That’s what lead him to chiropractic school. While at Palmer College of Chiropractic, he focused on learning how to best help the athlete. He took several extracurricular courses on how to address soft tissue injuries, how to adjust extremities, and how to better manage sports injuries. He graduated in June of 2012, where we were the Palmer Clinical Excellence Award winner and a keynote speaker at commencement.
In 2019, Dr. Durnas earned his Diplomate from the American Chiropractic Board of Sports Physicians (DACBSP)®. He is only the 427th chiropractor in history to earn this designation, and only the 6th recipient in the history of Illinois. He completed over 300 hours of classroom and online courses focusing on in depth on the diagnosis and treatment of sports injuries, concussions, and emergency procedures, and had over 100 on the field hours with athletes that ranged from cross fitters, professional and high school football players, professional BMX and Motocross riders, triathletes, and runners. Dr. Durnas passed a 6-part practical exam and a 250 question Board exam and contributed a case study involving nerve damage in a professional athlete following a hit to the shoulder.